PDF How to Conduct an Effective Strategic Planning Process with Minimal Effort (A COMPASS Book Book 1)

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Tactics are the projects that need to be completed in order to execute your marketing strategy.

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This is the area that most business owners jump to when they go to market their business. They skip all the previous steps and end up with a disjointed web presence, unclear messaging, and lousy cash-flow. The previous steps make the Horizontal Strategic Integration of their marketing efforts easy. Horizontal Strategic Integration means that all of your marketing efforts are working together.

Using Personas in Effective HR Strategy Planning

Did I lose you? Click here to see my blog post on Horizonal vs Vertical Strategic Integration. The Strategic Marketing Compass helps you determine what your distant, short-term, and immediate action steps need to be and then helps you prioritize your most important tasks. Setting up Metrics allows you to discover areas of improvement. The most important part of your marketing strategy is your ability to evaluate your results, revisit your strategy, and make adjustments or reallocate assets.

The Strategic Marketing Compass will help you develop a crystal-clear vision of what you are looking to accomplish and help you reveal the path that will take you from where you are now to where you want to go. Thanks for checking out my blog post! Please leave a comment below. How is the Strategic Marketing Compass Different? The Strategic Marketing Compass Framework Overview The Strategic Marketing Compass Framework was designed to help business owners understand exactly how all the different pieces of a marketing plan fit together.

Desired Result The Strategic Marketing Compass is used much like a navigation compass, you know the thing that points North.


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Content Content should be created after you have a deep understanding of the message you are delivering and style of messaging you are using to connect with your ideal customer. Tactics Tactics are the projects that need to be completed in order to execute your marketing strategy. Modifications Setting up Metrics allows you to discover areas of improvement. How you can benefit from the Strategic Marketing Compass The Strategic Marketing Compass will help you develop a crystal-clear vision of what you are looking to accomplish and help you reveal the path that will take you from where you are now to where you want to go.

Michael R.

A Stress-Free Guide to Creating a Brand Strategy (With Free Templates)

Hunter Michael R. A trusted authority in marketing, Michael is passionate about helping small business owners grow and develop their business. When he's not saving the world from utter chaos, Michael enjoys watching the Denver Broncos, snowboarding, racing go-karts, and traveling. Hunter All Rights Reserved. People think you can prove a strategy in advance. The approach we developed in working with our clients at Monitor Institute is what we call adaptive strategy.


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We create a roadmap of the terrain that lies before an organization and develop a set of navigational tools, realizing that there will be many different options for reaching the destination. If necessary, the destination itself may shift based on what we learn along the way. Creating strategies that are truly adaptive requires that we give up on many long-held assumptions.

As the complexity of our physical and social systems make the world more unpredictable, we have to abandon our focus on predictions and shift into rapid prototyping and experimentation so that we learn quickly about what actually works.

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With data now ubiquitous, we have to give up our claim to expertise in data collection and move into pattern recognition so that we know what data is worth our attention. We also know that simple directives from the top are frequently neither necessary nor helpful. Recent generations of military thinkers have long since moved beyond the traditional approach, most notably famed fighter pilot John Boyd. He saw strategy as a continuous mental loop that ran from observe to orient to decide and finally to act , returning immediately to further observation.

Once we accept Dwight D. By closing this banner, scrolling this page, clicking a link or continuing to otherwise browse this site, you agree to the use of cookies. Historically, the battlefield was a place where you could count on a few constants: The past was a good predictor of the future.

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Good data was scarce and hard to come by. Scouts and spies had to risk their lives to find and relay information, and had to be ever on the lookout for enemy deception. Lines of communication were unreliable at best. Small numbers of clear directives were a tactical imperative. X SSIR.